Dr. Paromita Goswami – STAR Fellow

Dr. Paromita Goswami is Professor of Marketing and Social Innovation at Shiv Nadar University, India. She has 19 years’ academic experience and 4.5 years’ industry experience. She started her career as an entrepreneur of homeopathic medicines, moved on to teaching in college, did academic administration as program coordinator, headed academic areas, designed under-graduate programs and administered them, headed a multi-national boutique brand consulting firm managing MNC clients with a multi-cultural team.

She has a PhD from BITS Pilani and her postdoctoral work was done as AAUW International Fellow at University of Pittsburgh. Her doctoral thesis was supervised by Professor Sudas Roy of IIM Calcutta and postdoctoral work was mentored by Professor Gerald Zaltman of Harvard Business School. She has earlier worked with St. Xavier’s College Kolkata, ICFAI Business School Kolkata and Xavier Institute of Management Bhubaneswar. Her research interests are in sustainable menstruation and taboo consumption, sexual violence against women and consumption, clinical depression and help-seeking behavior, role of education system in student depression, critical marketing approach to marketing of anti-depressants, marketing peace and role of social marketing in curbing religious terrorism, youth consumer behavior, green marketing, effect of big retail on small retail, HIV/AIDS communication, gender discrimination in choice of higher education options. She has 330 citations with h-index and i-10 index of 8. She has published in journals (including three ABDC A-ranked journals), authored a research monograph, presented papers in refereed national and international conferences, and contributed book chapters. She has won awards for her research, and been appreciated by national media for her efforts to make undergraduate education more practice-oriented as well as socially relevant. In her corporate stint, she led the Indian operations of TMRC, the sole licensee of world’s first patented consumer research tool, ZMET, in India, China and South-east Asia. Her clients included GPI, UB group and Unilever Indonesia.

Her career goal is to use continue doing research on social issues that confluence on markets and consumption, as well as bring in pedagogical innovations that would encourage students to actively engage in social change efforts.