Bulletin 20 -THE IMPACT OF COVID-19 ON HIGHER EDUCATION

Marguerite Dennis

INFORMATION FOR PRESIDENTS, VICE-CHANCELLORS, CHIEF INNOCVATION
OFFICERS, ENROLLMENT MANAGERS AND DEANS OF ADMISSION

MARGUERITE J. DENNIS

BULLETIN # 20 AUGUST 17-21, 2020

“Major crisis have major consequences, usually unforeseen.”
Francis Fukugama, Senior Fellow, Freeman Spogli Institute for International
Studies, Stanford University

COVID -19 THE RESIDUALS AND THE OPPORTUNITIES
According to a report published by WONKE, more than three-quarters of
worldwide learners believe education will be fundamentally changed by the
pandemic.
A report published by Global Workplace Analytics, estimates that when the chaos
of the pandemic is over, 30% of the world’s workforce will work from home at
least a couple of days a week.
77% of the 7,000 people surveyed by Pearson in their Global Learner Survey
believe a portion of higher education students will always attend classes online.
Students in the survey want shorter courses and lower cost options.
56% of adults surveyed by edX, working from home, want to pursue additional
educational opportunities.
95% of Facebook’s 45,000+ employees are working remotely and Mark
Zuckerberg expects only 25% to be back in the office by the end of 2020.

ENROLLMENT TRENDS
In the Reimagined University, courses will be offered year round and will be
shorter. Colleges and universities that persist in offering the traditional, two-
semester academic year will be competing with the following:
The City University of Seattle is offering a new technology and computing
program with Amazon Global Military Affairs Program. The collaboration is
designed for working adults and former members of the military and will offer
multiple certificates.
About 200,000 former U.S. military personnel transition to civilian life each year.
This is a perfect example of cohort marketing.
Gies College of Business has partnered with Coursera to offer a MBA program for
under $25,000. More than 2,500 applications have been received to date, an
increase of 35% from August 2019.
Google Career Certificates offers a selection of professional courses that help job
seekers with acquiring the fundamental skills needed for in-demand jobs. Many of
the certificate programs take only six months to complete and cost only a fraction
of college online courses.
In April edX reported five million new users, more than it added in all of 2019.
In April, HBS Online registered five times more visits than from January through
March 2019.
General Assembly, a coding book camp, reported website traffic increased from
175, 111 visitors in April 2019, to 313, 559 visitors in April 2020, an increase of
179%.
Enrollment Takeaway: In the Reimagined University, the chief innovation officer
and vision team members have identified new cohorts of students to enroll in the
future.

FALL 2020 SEMESTER ENROLLMENT
“It’s heartbreaking when you expect so much more from your school.”

Ana Sofia Rico, a first-year Columbia University student from California, who
spent nearly $2,000 on flights, hotels and other expenses to meet New York
State’s quarantine order, only to have Columbia later cancel in-person classes.
Notre Dame, Michigan State University, and the University of North Carolina at
Chapel Hill all were forced to end or suspend in-person classes as a result of too
many positive test results and in some cases, students’ unwillingness to follow
safety procedures.
“Third waves” of virus’ outbreaks in many East Asian colleges and universities
forced school officials to reverse course and offer online courses only for the fall
semester.
Less than one-quarter of all U.S. colleges and universities are planning to teach
fully in-person in the fall semester.
INTERNATIONAL ENROLLMENT TRENDS
According to information published by Pearson in their Global Learner Survey,
89% of respondents in China and 79% in India believe in the future fewer students
will travel overseas to study.
In the past 800,000 Indian students have left India to study abroad according to
the Indian Minister of Education, Ramesh Nishank. But the “Stay in India. Study in
India” initiative may change that migration. According to the government’s plan
to increase the number of Indian higher education students and standardize
India’s higher education curriculum, more than 100 universities worldwide will
have the opportunity to collaborate with Indian schools and offer their courses,
and in some cases, their degrees, in India.
SIGN IF THE TIMES?
Students in Princeton University enrolled in a Chinese politics course will submit
their work for the course using codes instead of their names in an attempt to
protect them from prosecution by Chinese authorities.
Students enrolled in specific courses offered at Harvard, Princeton and Amherst,
carry a warning label that the course instruction may cover material sensitive to
China.

FINAL NOTE
I am writing to you today sitting at my desk on Cape Cod overlooking beautiful
end-of-the summer flowers. I have tested negative for the virus. I have enough to
eat. And I am researching the impact of COVID-19 and sharing my research with
schools and organizations as one way to make some sense out of chaos. I am one
of the fortunate people living today.
But I am reminded that since I began writing this bulletin yesterday and putting
the final touches on it today, nearly 350,000 people worldwide tested positive for
COVID-19 and 7,321 people died.
The day will come when the virus will no longer be the threat it is today and I will
stop sending you these weekly bulletins. That will be a happy day for all of us.
Please stay healthy.